YouTube Channel Optimization
A YouTube video channel is very important for a business because it allows viewers of its videos to dig deeper and learn more about the services and products it offers. Without a consistent video marketing strategy and properly optimized channel, you could be losing money on every viewer and channel visit you gain.
At Movin Up Digital we are experienced in optimizing your YouTube channel so that you have long term success, both with the visitors on your page converting into leads and your YouTube search engine ranking. Nothing is more important than being ranked properly, on YouTube and Google’s search engines, in bringing free traffic to your videos. There is of course also social media marketing and paid marketing, and that is something we also offer in combination with YouTube marketing campaigns and custom video content.
YouTube keeps increasing the importance of the presence of an optimized page for YouTube marketing, and it will not stop for the foreseeable future. Our dedicated video marketing team specializes in creating the perfect channel for your videos, so there’s no need to worry about the growing importance of a channel page if you get it done right from the start.
In the same way that the story and organization of an individual video is important to viewer engagement and learning, channels rely in these factors as well. Your banner, logo, and thumbnail placement and style plays a vital role in getting you seen. Furthermore, people will simply not watch long 5 or 6 minute videos, but they will watch shorter ones. Having a consistent video creation strategy which insures that viewers of your channel can reliably navigate and watch digestible content is really important to their experience.
One of the most important aspects of any channel page is its channel trailer, and then of course second are the sections which follow it below. YouTube allows you to pick any one of your videos as a channel trailer which is shown at the top for new visitors to your channel page, but it doesn’t necessarily mean that any video will cut it. At Movinup Digital we will tell you if any of your current videos are appropriate as a channel trailer, and if they aren’t, we will be honest with you.
Although many businesses may already have videos created, it doesn’t necessarily mean that those videos are always aligned with the targeted audience or the marketing campaign at hand. Because of this, our video marketing team collaborates with an in-house video producing team to create tailor-made videos for YouTube channel trailers. Being able to fine-tune every aspect of a channel’s page is extremely important in insuring that it has the highest conversion rate possible, so that traffic sent to it isn’t lost through confusion or uninterested viewers.
We also work with your business to generate playlists that will help you become well known among your audience in today’s mass of videos. Not to mention that our team is dedicated to providing your business with creative solutions and implementing them, which not only get your videos noticed but also your channel.
Before beginning to optimize any channel page we learn about the business thoroughly through its owners, and then we also get an understanding of your current videos and the messages you’re sending through them. After this research is complete we then optimize your channel and video pages with full descriptions, tags, and custom graphics to help you stand out from competitors. After all, a channel page isn’t just about looking good. It’s about leaving a lasting impression and encouraging visitors to visit soon again.
Channel design and optimization is extremely important for any start-up business or business which is entering into online video marketing. It’s important to have YouTube channel pages setup properly from the get-go so that they are as appealing and effective as possible. Anything less than the best could comprise your campaign and its cost-effectiveness.
Although recent changes to YouTube’s channel page design makes it confusing for users to edit their page, you don’t have to worry about anything at all when hiring us. We take care of all of the work that happens behind the scenes to insure that you can focus on growing your business and not merely running it.
We’ve worked with many businesses in different fields on their video content marketing campaigns, as well as on optimizing their channel pages, and are excited to help many more.
Get in touch with us at 702-787-9591 to learn specifically how we can help your business move up.