At MovingUp Digital we are dedicated to generating the highest value possible for our clients’ business by increasing their exposure, sales, and repeat business. To do this we use a wide range of marketing techniques ranging from video content marketing to YouTube advertising.
Unlike other marketing companies that merely offer video marketing as an add-on to print, online, and TV campaigns, our team is focused on only video marketing. This insures that team is knowledgeable in their work, experienced, and focused in creating an effective video campaign without large overheads.
MovinUp Digital was founded as soon as its founder, Gary Hawkesworth, realized that the internet was in its dawn of video content. Having seen the success that businesses gained by being early to online marketing ranging from websites to local citations, he started MovinUp Digital as a way to generate success for businesses that were early to video marketing.
Since then, video marketing still remains a marketing medium which is highly unsaturated across various industries. Because of this, we can consistently deliver growth results that would look insane with any other marketing medium or agency.
We believe that there are three types of people in this world: not necessarily tiers, but types of people. The first type of person is someone who has an hourly job and is content with trading their time for money. However, everyone’s time is limited. So when a person works an hourly job, they are essentially locking themselves into a certain amount of value they will be able to generate over their lifetime.
The second type of person is someone who builds a service, or acts as a middleman to create solutions, that is paid based on the value contributed to another individual or business. Think of a business consulting company for example: if they were hired by a farming company to lower their costs of removing manure from their farm franchise, but the consulting company actually comes up with a method for selling the manure to local fertilizing companies, then they have generated a profit for the company on something that was previously just a cost.
If the consulting company spent just ten hours coming up with the idea of selling the farms’ manure to fertilizing companies, and setting up the connections to begin the sales every month, should they get paid a certain amount for their hourly work? Most likely not, most likely this consulting company would end up getting paid a certain commission off of the value that they were able to generate for the company.
Car detailing businesses, home maintenance, cleaning, and other businesses and their owners fall into the second type of person as outlined above. This is a great place to be for many people who have the time to create a valuable service or business because they will end up being able to earn an income off of the value they create for others, versus being paid a limited hourly rate.
However, as a marketing company, we know that this second type of person or business owner is limited as much as the person trading their limited time for an hourly rate. Whereas an hourly rate worker might be limited in time, a business owner will be limited in the target audience that they can reach locally as well as in the time and resources that they have to reach this audience.
The third type of person is someone who creates a solution for others that can be magnified. Look at Expedia for example, it made its owner into a billionaire in less than a year. That wasn’t done by the owner trading his time for an hourly income, or even by him offering a valuable service. It was by creating a valuable solution in travelling that was magnified with the right marketing. Jiffy Lube too is an example of a car repair franchise that is available all over the country.
The great thing about being a business owner that falls in this third type, is that you will no longer be limited by your business’s time or marketing resources. Your income, and your business’s income, will be purely based on the value which it creates for its clients, and it will also be able to be magnified with proper marketing.
Our philosophy, our goal, and our whole existence as a video marketing company is to literally “move” businesses and their owners up from being stuck in the second type of person that is limited by time and resources as much as someone trading their time for an hourly job, to the third type of business owner that is no longer constrained by such things. Get in touch with us at MovinUp Digital to learn more about how we can help your business move up, or stay up, with effective video marketing campaigns.