Social Media Branding
Social media marketing platforms are extremely useful in marketing your business and brand online. Although these platforms have many different forms of communication and audience following systems, the general rules of social media branding applies across all platforms.
These general rules are something that are deeply embedded into our strategy here at Movin Up Digital. They aren’t necessarily something you have to master, since we take care of the entire process of social media marketing campaigns, but it is quite helpful to be familiar with them.
Listen to Your Audience
As with regular conversations between two people, it is important for a business to listen to their audience. Reading into the content that your customers post about your business is important in learning how their experience with your product and service was, and anything that your business is doing well or needs to improve. Researching potential customers and learning about what matters to them is also a create way to improve your marketing campaigns and services or products.
Not to mention that only after fully listening to your audience can you create content which is tailored for them and crafted to spark further conversations among them and their own social media connection. Creating content without listening to your audience is likely not to be valuable to them, as much as saying a random idea to a person without listening to them first and what they are interested in.
At Movin Up Digital we utilize various services and techniques to capture all of the conversations about your business so that nothing critical is missed. We continually relay this information to your business as well as use it for our own metric tracking and further optimization.
Create Quality Content and Quality Connections
Would you rather have 1,000 relevant fans who read the content you post, share it, and talk about it, as opposed to 10,000 fans that don’t engage as well with your social media content? In the same way that businesses have a goal of creating quality products and services to outdo their competition, they should also have the goal of creating quality content and connections. Quality content will lead to higher conversation rates of viewers into customers, and quality connections will also lead to further social media engagement and conversion.
Focus Your Social Media Marketing Campaign
In addition to not making an account on every single social media platform and trying to manage all of them, and not reaching a targeted audience effectively, it’s also important to focus individual content used in your marketing. At Movin Up Digital we focus our campaigns by creating a profile of your targeted audience and then tailoring our strategy on the social media platforms which they are most likely to use, and the content which would be most valuable to them and likely to be shared.
Be Patient and Work for Compound Success
Social media is like content marketing and word-of-mouth marketing, it just simply doesn’t happen overnight. Committing to the long haul will achieve results as the exposure, sharing, metric tracking, and conversion optimization of your campaign will begin to compound and increase your business’s return on investment over time.
Utilizing Other Industry Leaders for Exposure
If your business has just started with social media marketing or is in the process of revamping a current campaign, then an effective way to expand your social media exposure is by finding industry leaders and connecting with them. Building a connection with the people and businesses which connect to your targeted audience makes it more likely for them to share the content you are already sharing with your own audience. Being shared by an industry leader or individual that has such a targeted following will put your business in front of that audience and allow it to capture many more viewers and conversions.
Do Not Ignore People Who Reach Out to Your Business
In today’s day and age many people contact businesses through their social media profiles. It is important that you are always alert of contact notifications, not of just those that are sent directly to your profile, but any mention of your business.
At Movin Up Digital we have a social media branding team which plans and executes campaigns, as well as insures that any mention of your business is addressed timely and effectively.