Video Content Marketing in Las Vegas
Video is essentially the future of content marketing. By 2017 it is projected that three thirds of all internet traffic will be video. Twitter itself has released a Beta Twitter Video advertisement platform for marketers, and it’s becoming clear that video is taking the internet by storm.
However, the surprising is that video content marketing is already one of the top three marketing strategies that generate a high return on investment. With the current growth of video’s popularity on the internet, businesses that are already profiting from video today will see higher and higher returns as time goes on. Furthermore, businesses that incorporate video content marketing will be ahead of their competitors that don’t until much later when many business owners realize its importance.
Why is Video So Valuable?
Video improves user engagement tremendously because it tells a story visually and with audio. Because of the engaging nature of video, brand awareness is also increased as well as conversions. It is no surprise that video content used to educate and excite potential customers about your products and services would cause them to be more likely to make a purchase.
Furthermore, video is also valued quite highly by search engines such as Google. Not to mention that YouTube itself is the second most popular search engine and is purely powered by video. This means that in addition to video being an effective way to get a message across to your audience, it also has many forms of traffic generation. Not to mention that video marketing also does extremely well through social media and along current social media branding campaigns.
What is Video Content Marketing
Video content marketing is a way in which businesses reach their desired audience by offering valuable and informative content online. A company that sells pool cleaning supplies for example might create a collection of videos for beginners that guides them through cleaning their pool, and then recommends their own products for the job.
Audiences that arrive to video through content marketing are more likely to engage with the business and purchase their services and products, simply because they are in need of them. Whereas marketing to an audience, such as in a newspaper or TV, doesn’t pan out as well due to there being no marketing focus.
The Importance of Tailor-Made Video
Making sure that your content is appropriate for your industry is vital to having a campaign that succeeds versus one that fails. Even if you’re able to invest into bringing a large targeted audience to your video, a campaign can still not be profitable if the video doesn’t convert as well as it should.
Because of this, our dedicated video content marketing team works with you directly to not only craft the video for your marketing campaigns, but to also craft and execute the marketing plans which get them to your audience. Having a complete integration of audience discovery, tailor-made video, and video content marketing gives you a higher return on investment because the people watching your video will need what you’re offering, and your message will also speak to their need and encourage a purchase decision.
Movinup Digital will save you money in the long run because we create video that is focused to a certain audience and gets consistent conversion rates, versus trying to hit an untargeted audience with a product or service which they may not need. In the same way you’d expect a car commercial to show up after a show about car racing instead of a show about cooking, is the same way you’d expect a video content marketing company to bring video content to the right audience the respective business desires.
However, since discovering and attracting specific audiences is difficult online, many video content marketing companies simply do not engage in this critical focusing of resources. As a result, they focus on exposure and conversion rates don’t pan out well. We do things differently at Movinup Digital because we’re interested in moving your business up, and not making a quick buck. Our ultimate goal is to grow your business and develop a relationship with your business so that we may grow together.
Video content marketing is relatively new marketing strategy and isn’t yet as accessible or clear to business owners. We understand that you may have many questions regarding the difference between custom videos and explainer videos, versus content marketing, and many other topics. If you’re looking to have those questions answered or are interested in starting a video marketing campaign, then you can give us a call at 702-787-9591.