Why Video Works
Video works in promoting your business online for a variety of reasons. The first and foremost is the engaging nature of video content with the human brain. Movement, images, story-telling, and audio all come together to provide an experience that is much more rich than just text and media. Furthermore, the voice, music, and tone of a video play a big role in its success. A still picture could never hold a potential customer’s attention as well as a video with a voice over, music, and movement.
Whereas a potential customer might finish reading an article on your business’s website and not be inclined to do anything further, even if the article has a call-to-action, a video is more inclined to inspire a purchasing decision. Video builds trust with the audience and is more likely to convert a viewer into a lead than an article is to convert a reader into a lead.
Video Content is Much More Engaging
According to recent research from SEOmoz, an SEO research and consulting company, posts with text and images engaged their audience for an average of 4 minutes and 48 seconds. Video content only engaged their audience for an average of six minutes. Content with both video, images, and text resulted in an average engagement of 4 minutes and 51 seconds, but this content was also shared 30% across social media networks.
Video Content Boosts the Rank of Websites in Search Engines
In Google’s search engine results pages, thumbnails are sometimes visible next to pages that incorporate video. This not only makes them more likely to be clicked through by potential customers, but also improves the overall ranking of a site in Google.
Basically, Google is concerned with finding the most valuable and related content for their users. Websites which take the time to create or incorporate video into their site look like a much more valuable resource to Google’s users than websites that don’t. Furthermore, videos allow for video SEO tags, as well as metadata, and furthering back linking which work to not only boost websites but the videos themselves.
Video Makes Businesses Stand Out From Their Competitors
Recent studies show that about 35% of small business owners are incorporating videos into their marketing strategies. This effectively leaves a lot of competitors without effective videos of their own, meaning that a business that does incorporate such a strategy will stand out. In some cities and fields, absolutely no one utilizes video. Imagine just how much a business that takes the time to explain their service or product with a video would stand out from the many competitors that don’t do the same.
Video Marketing Helps Keep Your Strategies Varied
Overtime some marketing strategies begin to become less popular and effective, while others prove to be the opposite. With three thirds of all internet traffic expected to go towards video in 2017, it’s clear that businesses will benefit from diversifying their marketing strategies. Being successful in any business is a matter of being able to continually adapt to changing trends and to remain as cost-effective at all times. If your current marketing technique works well, then it makes sense to keep it as your primary method, but you shouldn’t have just one method of marketing because of the unnecessary risk it creates.
Video Says A Lot
According to Dr. James McQuivey of Forrester Research, one minute of video says 1.8 million words. To type out these many words, it would take about 150 days of writing to reach the same impact one minute of video does.
Video is Versatile
Whether you need an explainer video on your homepage to describe what services or products you offer, or whether you need weekly videos for a content marketing campaign, video is extremely versatile. In the past it was difficult for an audience to access video across multiple devices or regularly when it came to video content marketing, but today that is no longer a problem. On-site videos are just as accessible on desktop computers, as they are on mobile devices and tablets.
Moving Up with Video
If you’re interested in learning more about how you could incorporate video into your marketing strategies, online or offline, give us a call at 702-787-9591. We’ve worked with businesses ranging from HVAC contractors to online software service providers, and are excited to learning how we can help yours get the exposure it needs through video marketing.