At Movingup Digital we specialize in YouTube advertising through media buying ranging from pay per click and video ads to search ads. Each method has its benefits and differences. However, there are truly no negatives in advertising on YouTube. There is only a cost and scalability difference.
Media buying is a truly great way for business to advertise on YouTube because it allows for unprecedented scalability. Whereas the cost for advertising through paid ads is higher than developing and promoting video content, scaling with media buying is only limited to the size of your targeted audience and budget.
Many businesses that start off with a small budget for testing and optimizing their media buying campaign often find themselves scaling it up and growing their business to unimaginable heights. While media buying is usually more expensive than content marketing, it does have a great potential for scaling.
The other method of advertising on YouTube is video content marketing which involves the discovery of a targeted audience and their needs, and then generating videos to answer any questions or need they may have. Believe it or not, YouTube advertising can be combined with video marketing by paying YouTube to have your videos shown on other videos and pages.
Video content marketing attracts people who are truly interested in your product or service. A good example of this form of marketing might be a pool company which sells cleaning equipment that begins to publish video guides on YouTube for new pool owners. By providing your potential customers with a solution to their problem, and then adding in a “call to action” for them to checkout your business’s services and products, you’re more likely to get a conversion than with a much broader media buying approach which only directs your audience to an explainer video.
Consider for example that someone is watching videos about cleaning pools, and then they see an advertisement for a business’s YouTube video titled “Cleaning Pools for Beginners.” They are more likely to click on that video, watch it, and become customers of that business through its video content marketing campaign than if they saw a video titled “Pool Products XYZ Offers Affordable Pool Cleaning Products!”
YouTube Helps Your Business Tremendously
Because of the numerous targeted audiences which YouTube makes available to businesses, it is an indispensable marketing strategy which should be utilized at all times. If you have a current marketing strategy which does really well that is great, but to further diversify marketing efforts and minimize risk, YouTube advertising is a great method to incorporate into your operations.
Any product-based business can utilize YouTube to showcase its products and test them, and any service-based business can use video to build trust with their brand and educate their potential clients. Sales through video and YouTube referrals from video content can also be tracked, optimized, and increased through various tools which YouTube provides.
At Movinup Digital we are focused in one, and one thing only, which is to move your business up through its marketing campaigns. We aren’t here to make a quick buck. Rather, we’re here to help you grow your business, develop a long-term relationship, and grow our own business in the process. To do this, we have to have an extremely effective process for determining your audience’s needs and catering to them so that conversion rates and brand engagement is as high as possible.
Our process involves campaign planning which outlines step after step, timelines, expectations, targeted areas and desired audience, and various other factors. We also go over the call to action to insure that those who see your video will want to do business with you, and will convert into a lead using your desired lead generation techniques.
Media buying is done comprehensively and is always reported and detailed, since advertising costs on YouTube greatly vary with locations and keywords. We use these reports of investments, as well as our own campaign tracking to optimize your advertising further to continually increase your return on investment.
Our goal is to be upfront with all costs and to optimize your campaign to get to where you want and in front of the audience you want. You’ll be surprised how much some companies spend on YouTube advertising, which could be much lower with proper planning, tracking and optimizing.
To get started with an effective and bullet-proof YouTube advertising campaign designed to move your business up, then give us a call at 702-787-9591.