YouTube Content Marketing
YouTube is no longer just a “nice-to-have” marketing strategy. Due to the growing importance of video on the internet, and the projection that three thirds of internet traffic will be video by 2017, YouTube is now a must-have marketing strategy for any service or product-based business.
Today the digital world professes that content is king, but what exactly does that mean? What is content marketing anyways?
Essentially content marketing is a way of attracting and converting targeted potential customers. Whereas old marketing may have had a pool cleaning product company showing advertisements in newspapers and on banners, modern marketing is much more refined. Instead of showing advertisements to a wide and unfocused audience, modern marketing makes it possibly to advertise to a specific group of people that have a need that needs to be solved by a respective business.
Online this might often be related with media buying or pay per click, in which a business pays for advertisements to be shown on websites and on videos. However, that in itself is also not content marketing. While media buying allows for marketing to a refined audience, a much more refined audience than print or TV marketing might, it is not nearly as refined and effective as content marketing.
Through today’s content marketing strategies, one might expect a poll cleaning product business to create cleaning video guides for new pool owners. At the end of these videos, they might recommend their products or encourage their viewers to checkout their website. The idea being that new pool owners might still not own the equipment needed for cleaning their pools, which they could conveniently buy from a source that has helped them solve a problem.
Furthermore, if someone already has equipment for cleaning their pool but they found these videos helpful, they are more likely to utilize that company for products if their currents ones break. Not to mention that a pool owner which finds such videos helpful is much more likely to share them, whereas regular advertisements can’t be shared.
Our YouTube Content Marketing Strategy
Content marketing starts at the core. It’s not about pretty videos or anything such as that. It’s about having a great script, a perfectly crafted script, and a clear call-to-action. The entire goal of the videos we produce and market for our clients is to engage with their audience, and to do that, they have to be tailor-made for the respective targeted audience.
To insure the utmost relevance we spend as much time as possibly learning about your business and its service or products, as well as its targeted audience. With this information we then have our dedicated video producing team craft an engaging script and put together the media for your video. After the video is completed and finalized then we will publish it and begin to market it. From the start we will insure that all videos have the proper metadata, tags, backlinks to your site, and other necessary information for the best possible video SEO both within YouTube, but also Google.
At Movinup Digital we believe that if you can’t track your progress you’re automatically losing money. That’s why we track the referrals that your video generate to your site, as well as the conversion rate of your video and its impact on your audience. Through YouTube’s own analytics we can also track when viewers leave your video, so that we can optimize future videos to be better at such points and retain viewer engagement.
When it comes to our style, we are focused on creating digestible content that doesn’t go on for any longer than it should. Studies show that audience engagement drops sharply after 30 seconds, especially more so for brands that customers are unfamiliar with. Regardless of the video type and whether it’s a video or an explainer video, we focus on aiming on maximum impact with a minimum amount of time.
As with all of our other services, we place a lot of importance on high quality content and effective marketing. What sets our team apart at Movinup Digital from our competitors, is exactly what will set your business apart from its own competitors, and that’s a dedication to creating the best value possible. To learn more about how we can help you promote your business online and through YouTube Content Marketing, give us a call at 702-787-9591.