Video SEO and Social Media
At Movin Up Digital we understand that video is a new, exciting, and effective medium to increase conversion rates and provide new information to your potential customers. Because of this we offer custom video producing services to make such a medium accessible for all businesses. However, once that video is created it needs to be marketed and SEO optimized so that it may reach the audience it was effectively intended to.
Getting your videos to rank well for the desired terms your targeted audience is searching for is a process that involves audience discovery, content generation, campaign tracking, and optimization. We offer all of these services together in one video SEO package, but we can also optimize videos that we haven’t created.
However, as for any campaign, it is recommended that every component of it is custom-designed so that everything interlocks into bullet-proof marketing which does not use a template in any way shape or form. Getting through the maze of discovery and content generation and marketing is a matter of getting in touch with us. For businesses that already have existing videos we analyze them to determine if they are appropriate for your audience, if not, we will be honest and say so.
As with any other medium, there are video styles and techniques which will catch the attention of your audience better than others. If your video doesn’t incorporate these techniques effectively, then the marketing traffic that arrives to watch it will produce expensive results due to lower performance and conversion rates. However, video attractiveness and a great script is not all that moves you up. Things that go on behind the scene plays a major part in the success of a video, such as its SEO metadata, tags, back linking, and other factors.
At Moving Up Digital we make sure that all of your videos are fine-tuned behind the scenes, with every single option available to us, to insure that they get the exposure they deserve. This fine-tuning insures that your videos not only rank effectively for your desired keywords on YouTube, but that they also show up in Google search results.
By 2017, 74% of all internet traffic will be video. That makes it extremely important for businesses to buy into a growing market and making an investment that will not only pay for itself, but continue providing compounding value over years to come as importance on video grows on the internet every year.
As it stands today, video is one of the top three most effective social media marketing tactics among business to business and business to customer marketing strategies. It’s no surprise either that 52% of marketers experts claim that video content marketing, when properly search engine optimized, bring a higher return on investment than any other form of content.
Video Social Media Marketing
Because making video is not a strategy within itself, it is important that videos are coupled with a traffic source from the start of them being published. Video SEO makes it easier for videos to be found using the keywords that a potential customer might be searching for, but it is not the only way to get videos to a targeted audience.
Through social media marketing strategies, we utilize platforms such as Google+, Facebook, Twitter, Linkedin, Pinterest, Yelp, Instagram, and others to get your video in front of people that need your services or products. Movin Up Digital not only helps improve your chances of being seen, but also having your potential customers buying from you due to the focus we put on building a fan base of relevant viewers.
Furthermore, Twitter has recently launched a beta version of Promoted Video Ads that are set to go full swing in 2015. Our dedicated social media marketing team is already experimenting with this platform and gathering critical data to inspire and power modern campaigns for our clients in 2015 and beyond.
At Movinup Digital we know that by standing apart from the competition by creating quality content and marketing it through the most effective ways, we also make our clients stand apart, and that’s exactly what we aim for. Our goal is to help businesses grow and foster long-term relationships so that we may grow together as partners. If you’re interested in our services or have a question, give us a call at 702-787-9591. We are looking forward to learning about your project and discovering how we can help.